I’ve been a hairdresser for 27 years, and I’ve been in the hair and beauty industry since I was 16 years old. I’m now 46 — and I’ve seen a lot.
Over the years, I’ve styled hair through life’s biggest moments — weddings, chemotherapy, menopause, postpartum changes, grief, illness, recovery — and through ordinary days too. But no matter what stage people are in, I’ve always believed one thing:
Hair is never just hair.
It’s emotional. It’s personal. It’s a reflection of health, identity, and how we feel about ourselves.
For years, I listened to client after client ask the same questions:
“Why is my scalp so itchy?”
“Why is my hair thinning?”
“What can I actually use that will help?”
“Is there anything natural that works?”
And I felt their frustration — because I was feeling it too.
Behind the chair, most people wouldn’t know that I’ve struggled with scalp psoriasis. At times, my scalp felt sore, tight, itchy, and inflamed — and no matter what I used, it never truly calmed or cared for it. My hair often followed suit: dry, dull, and hard to manage — but the real issue was always deeper, right at the root.
Even with decades of experience, I was still searching for something that treated the scalp with the same respect we give to our skin. Something that didn’t just hide symptoms, but supported the scalp long-term — gently, effectively, and safely. But time and time again, I came up short.
I didn’t want to recommend another generic product.
I wanted to create something different.
A range that was honest. That respected the skin on our scalps just as much as the skin on our faces. A brand that didn’t follow trends or marketing fluff, but focused on real nourishment — using ingredients with purpose, and without compromise.
Because here’s the truth: the industry has poured billions into haircare, but we’re still massively underserved when it comes to scalp care.
And yet that’s where healthy hair truly begins.
Each formula is rooted in experience — mine, and yours.
In the thousands of honest conversations I’ve had with clients over the years.
In the research I do daily.
In my belief that your scalp deserves as much attention and respect as your skincare routine.
This brand isn’t just for the beauty-savvy.
It’s for the overwhelmed, the unsure, the sensitive-scalped, the quietly frustrated.
It’s for anyone who’s ever felt like their hair or scalp concerns weren’t taken seriously.
I built this to help people feel seen. Supported. Understood.
Because your scalp and hair deserve more than another bottle.
They deserve something real.
Something created with purpose.
Something made by someone who truly gets it.
Laura Simmons
Founder | Hairdresser | Scalp & Hair Health Advocate